2018: The Year of Your Brand

What do you want to accomplish with your brand in 2018? You can connect with your audience, inspire new followers, or even make a brand shift! No matter what you choose to do with your brand this year, how your represent your brand matters. One of the best ways to connect with your audience and expand your brand is through experiential marketing. Experiential marketing brings your brand to your audience, instead of asking your audience to come to you. Check out how you can use experiential marketing to make 2018 the year of your brand.

Meet Your Audience

The best reason to begin experiential marketing is to meet you audience where they are. Through fun events and pop-up shops in major cities, you can bring your brand to life. Lyft recently asked Fresh Wata to create a custom Airstream. They bring the airstream to events around the country and meet their audience wherever they are. Before you begin, spend time with market research. Determine your key audience members and see where they are located. Find destinations with a high percentage of your key demographic to make sure your event sees the right people.

Have Some Fun

A great way to authentically connect with your audience is to have some fun. Especially when creating pop-up shops and events, you want to bring some laughter and fun. Create a fun game that you can bring to events across the country. Custom kiosks are great for these kinds of activations! You can program a fun computer game that your followers can play at the kiosk. The custom kiosk could also be a photobooth, with your brand name on it, that followers can share on their social sites. No matter the theme, make sure to think through the social aspect of the event. Have a predetermined hashtag for the events, and make sure your brand’s social handle is incorporated into the event.

Make 2018 the year of your brand with experiential marketing and Fresh Wata!

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