Creating a Customer Journey Through Your Brand

Invite your audience into your brand and bring it to life for them with pop-up events! You want to create an environment for your guests to be a part of, not create a passive experience. But how do you do that? Read below for tips on how to create an immersive experience for your users.

Create a Vision

The first place to start is to ideate with your team on the most immersive parts of your brand. You want to think about pieces that you can bring to life for your audience, that also connect strongly to your brand. If you create a fun, memorable experience that has no tie to your brand, that won’t help your objectives. Consider creating some kind of custom booth that can travel with you, so that you don’t need to reinvent the event for each new local. Once you have your idea for the kind of immersive event you want to create, Fresh Wata can step in!

Make a Plan

Once your team has an idea of what kind of an experience you want to bring to life for your audience, you can start the planning. Fresh Wata is experienced with taking an out of this world idea, and creating an executable plan, with defined stages, to bring that idea to life. With the combination of event planners and the fabrication shop, we can create anything. Event planners will take your idea, and then break it out into different parts and steps that will lead up to the great event.

Bring the Vision to Life for Guests

Once the idea has been thought up, and the plans to bring that idea to life are created, it’s time to bring this to your audience. You will want to work with a marketing team to get your audience excited about the event. They will want to create a whole teaser campaign to ramp up your audience’s excitement, dropping short videos that lead to a micro-site that will reveal the details of the event at a certain time. If you bring this event on the road, work with local influencers to get a local vibe to your event.

The best way to build brand loyalty is to create an immersive brand experience for your audience.

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