How to Win Your Summer Music Festival Pop-Ups (Part 1)

It’s festival season, and concert-going crowds are a great chance to build brand awareness. But, what’s a fresh way to create buzz at summer music festivals? An eye-catching pop-up shop is our favorite strategy!

Pop-up shops give you the chance to create an immersive, on-brand experience that’s proven to boost business by up to 35% from doors open to 6 months after doors close. (Who wouldn’t talk about this adorable Lyft pop-up, for example?)

lyft pop up

Additionally, 50% off pop-ups see an average increase of 30% on social media engagement over the lifespan of their pop-up shop.

We’ve created a number of awesome pop-ups since the here-today-gone-tomorrow storefront trend picked up a few years ago. With all that experience, we learned a thing or two about what makes a winning pop-up experience.

Check out our top 5 tips and let us know what you think!

Festival Pop-Up Tip #1:

Pick a Music Festival That Aligns with Your Brand

You might LOVE this year’s line up at Life is Beautiful, but is the average attendee a good match for your brand personality, or would you be a better fit at Lollapalooza?

Finding a festival that fits your brand’s personality doesn’t just create a unified experience. It also means the more of the music festival attendees will match your target demographic.

Festival Pop-Up Tip #2:

Plan an Immersive Experience They’ll Remember

Pop-ups help you to create a human connection with your brand in an otherwise digital world, so make it one each visitor will remember!

For example, Home Depot’s picture mosaic below was a fantastic way to encourage guests to pop by for a photobooth experience. And that hashtag worked to spread the word!

pop up shop

Here are some of our favorite ways brands have made a splash by transforming the abstract into a tangible experience:

  • At SXSW, Gatorade invited groups of guests to design their own sports drink with iPads.
  • A software company that connects remote workers with chatroom capabilities created IRL meeting rooms where off-the-cuff creativity could take place.
  • Spotify showed off what it could offer by throwing a multi-day house party complete with DJs.

Curious what goes into planning an interactive exhibit here at Fresh Wata? Check out how it’s done here:

Read fresh wata: interactive exhibits that captivate and inspire

Want some more rockin’ ideas to create the summer’s best festival pop-up? Check out Part Two!

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