Keep It Social 4 Ways to Include Social Media at Your Event

Everyone lives on social media. Be it Facebook, Twitter, Instagram, or Snapchat, people are constantly posting and engaging with others all around the world on social media. When someone shares out a photo or a status, that content reaches a wide swath of their network. Engaging in social media at your events will ensure that the event has a life of its own. If you want to expand the reach of your event beyond the guests, social media is the best place to do that. We have 4 suggestions below on how to include social media at your event.

Hashtag for Event

The lowest point of entry for social media is the hashtag . Every event should have a unique hashtag for guests to use when sharing on social media. Dream up your favorite 3 hashtags and then research their use. Do a quick twitter search to make sure that the hashtag hasn’t been used before. This makes it easier to gather social content on only your event after the event is over.

Photo Booth with Social Sharing

Another easy way to involve social media at your event is to build it into a photo booth! Set up easy photo booth kiosks with branded props. Then after the photo shoots are over, give your guests the option to share the photo booth pics straight from the kiosk! You will find that guests will be happy to share those fun pics, and then their networks get to see your event!

Snapchat Geofilter

One of the newest and strongest social media platforms is Snapchat. They created the ability for anyone to create geofilters for a specific amount of time and a specific location. Anyone in your location can use the geofilter, so it is a great way to organically spread the news about your event!

Social Media Account for Events

Another great way to keep your guests involved is to create a social media account for the event itself. Hire a photographer and a videographer and have them circulate throughout the whole event. Have the photographer capture both posed and candid shots of the event. Then post those pics and the video only on your event’s social media accounts. This is a great way to get your guests to visit your accounts and keep them involved even after the event is over!

Keep your guests engaged with social media at your event to help spread the word! 

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