Make Your Trade Show Booth Stand Out

trade show booth tips

It can be hard to have Your Trade show booth stand out on the Expo floor. With so many booths and brands, you need to kick it up a notch to make Your Trade show booth stand out. With custom fabrication, the right brand ambassadors, and an interactive component, Your Trade show booth will stand out from the crowd.

Custom Fabrication

Make your dreams come true with custom fabricated pieces at your trade show booth! Before deciding on a piece to create for Your Trade show booth, you need to decide to purpose of your booth. Are you trying to evangelize your brand? Do you want to spread the word about a new product? Is there a new program in your company you want your audience to know about? Based on what your goal for the Trade show is, you can make different custom fabricated pieces. Options include creating a larger than life example of your new product! Or you can create a custom set piece of your brand for members to take pictures in! Fresh Wata’s in house fabrication team can make your Trade show booth dreams come true!

Brand Ambassadors

Brand ambassadors talk to your audience and translate your brand’s vision. Finding the right brand ambassadors will enable you to concentrate on the big picture at your conference. This means that you do not have to hover around your booth the whole weekend to make sure your brand ambassadors stay on task. Make sure to have a couple of meetings with your brand ambassador team before the conference. You can communicate your brand’s goals and the specifics of the Booth activation. Make sure to communicate that phones must be put away during booth duty. Your event company will know which brand ambassadors will be right for your booth.

Interactive Component

A great to get word of mouth aboutyour booth is to have an interactive component! You can develop a fun, light hearted game with a new product release. Then have the end scores easily shareable on social! If you want to create a scene for your brand evangelism, set up a professional photographer to take the pictures. Make sure the photos feature your brand name in it. Then have the pictures available for your guests to share on their social channels. Interactive components help spread the word of your brand and booth beyond the conference hall!

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