What is Social Media Influencer Marketing?

Social Media Influencers


Early next week, we will write about how to use social media influencers at events to get everybody talking about your brand! But first we want to give you a breakdown of what social media influencer is.

You have heard the term social media influencers. You see on your Facebook and Instagram that “sponsored post” tag. But what are social media influencers and how do they help your brand?

Who are Social Media Influencers?

Social media influencers are people who have a large following on social media platforms, typically Facebook, Twitter, or Instagram. Their following engages readily in their content, sharing and commenting. This engagement from their audience allows them to use that influence for specific brands. Often social media influencers will only endorse a brand that they personally use or feel their audience will benefit from.

Why Use Social Media Influencers?

Gen Z exists on their phones. Traditional marketing platforms such as TV or billboard ads are decreasing in effectiveness. You need to meet your audience where they live, and that is increasingly on social media platforms.

Using a social media influencer lends your brand the credence that social media influencer has created. Social media influencers need to choose the brands they work with carefully, and ensure that the majority of their content is not “sponsored” in order to keep their online credibility.

Go Small and Big

Social media influencers work on pretty much every scale out there! You have many options when working with social media influencers. Those influencers with forty thousand or fewer followers, known as micro-influencers, work well because they are highly connected with their audience. Their size is not so big that they can’t individually comment back to their audience members, which helps increase their effectiveness with sponsored posts.

However, the limitation with this kind of influencer is their audience size.  You can also work with large social media influencers, those with hundreds of thousands of followers, to increase the effectiveness of the sponsored ad. Those influencers will cost more money than the micro-influencer, but also reach a broader audience.

Stay tuned next week when we dive into how to use social media influencers at events to get more people talking about your brand!

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