3 Ballin’

Spectators & Ballers taken to a whole new level!  

Fresh Wata excels at creating custom immersive experiences and producing world class events.  We are experts and have a passion for producing corporate events, incentive programs and building out marketing plans as well as exhibits to ignite brand presence at trade shows. This past weekend I got to spend time hanging out with some incredible basketball players.  I didn’t meet every team but I did get to spend time chatting with Team Serbia & the New Yorkies a bit.  Serbia has the best 3×3 player in the world, Dusan Domovic-Bulut, as well as two gold medalist Tamas Ivosev and Dejan Majstorovic.  Dominique Jones played at Fort Hayes States near my home town.  David Seagers from the Bronx, Antoine Morgani and Anthony Cox were the champs this weekend beating The America and Novi Sad Serbia.  What a cool group of guys, I really enjoyed meeting with them and watching them play.

3ball is brand new in the USA and different from from pickup games on the playground.  The 3×3 showcase was recently added as a new OLYMPIC SPORT and will debut at the Tokyo Games in 2020 all thanks too Fiba 3×3.

Fresh Wata joined the movement in Silicon Valley with 3BALL USA and loved every minute of producing this sporting event which was also streamed live on Twitch and viewed by thousands of visitors. Four months of planning went into this 3 day basketball tournament leading up to the championship game.  Fresh Wata coordinated an action packed weekend of entertainment and basketball for 3X3 fans and employees who have come together to make this dream of getting it into the Olympics into a reality.

Sporting events are exciting because of the players and the fan engagement, not to mention the teams were competing in an high energy environment for a $50,000 cash prize.

Fresh Wata was asked to build out a streetball court and tournament in an empty parking lot at The Great Mall that was unlike any other that could also be streamed live for viewers around the world.  The client wanted a space for guests to explore and engage with basketball in a new way that included food trucks, and various designed out immersive environments for fan engagement that surrounded the court for 1000 guests.

While the client focused on building out the league and gathering the teams and building partnerships; Fresh Wata focused on logistics, design and project management starting with an empty venue that we could developed a floor plan on.  Once the design and footprint was in place we focused on creating fun experiences that fit in budgets as well as laying out the power, lighting design, audio system, restrooms, locker rooms, catering, and overall site services.  Traffic plans, security and permitting was crucial to the events safety and success as we gathered engineered drawings, mapped out traffic flow and develop check in and a box office.

Building a first ever event is exciting and also much more detailed as there are new elements and teams that join together to create the events overall success. One mistake could cost multiple more issues as in this case we relied on multiple software programs and experts in their field to track game stats so viewers around the world could follow live on the broadcast.   With much preparation, teamwork and attention to details we had a successful event.

Between games the energy must be kept lively and action packed and as an MC, Vince Chang was key to the event’s flow and success!  This is also where halftime entertainment, cheerleaders, stunt dogs, a slam dunk contest, lion dancers, moving lights, live music, DJ, dancers, brand ambassadors and fan engagement is important.  Merchandise, giveaways and raffles also add to the overall experience and provide valuable data to our customer along the way.  Their were multiple parties and individuals involved in the overall success from the slam dunk contest judges to the sound engineer, shot clock keeper, and clean up crew.  Everyone had an important role and FW aided in execution from all the way from the semi finals to championship game.

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