4 Benefits of Throwing a Corporate Event

“The way you treat your employees is the way they will treat your customers.” — Richard Branson

Corporate events and company parties are a great way to show appreciation for your employees. The largest companies — the Googles and Universal Studios of the world — throw extravagant soirees that use great food, music, entertainment, and decor to create a spectacular event.

But, corporate events are about more than showing off. Here are four great reasons to throw a yearly company event that will benefit your organization for months to come:


The team that plays together, stays together! Company parties promote stronger bonds between individuals and their place of work, help broaden and deepen connections between colleagues, and provide a long-term value that lasts beyond the event, itself.


Do you have a new product or service about to release? Most importantly, a corporate event is a great time to get your staff excited and up to speed prior to launch. A good event planner will make sure you have all of the tools you need for a state-of-the-art experience, including high-tech stations where your employees can experience your new product or service up close.

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Everyone wants to feel appreciated, and a corporate event is a great way to let your valuable employees know that you honor their hard work and dedication.

Quite often, there is a perception that personnel at the higher levels in an organization get perks that others might not, which make them stick with and feel appreciated by the company. But other employees, who are working more behind the scenes, also want to feel appreciated by their employer.

Whether your company culture leans towards the traditional or if you’re in a cutting-edge field, an event planner can help you organize anything from an awards ceremony to a table tennis tournament to ensure everyone has a chance to celebrate.


It is common sense that happy employees are productive employees, and there is no better way to keep your staff energized and motivated than by hosting a corporate event. Training sessions certainly help your employees coalesce around your company’s vision, but it is also a great time for managers and employees to learn more about each other. Most importantly, you and your executive staff can build loyalty and bond as a team by celebrating your company’s wins.

Do you need an extravagant corporate event? Nope!

Even if your company is on the smaller side, you don’t have to max out your budget to throw a great corporate party for employees.

A great company party contains three important characteristics: atmosphere, decor, and refreshments (food, beverage) — without trying to cut corners. No matter how large or how small your holiday party is, if it contains those three characteristics — and is done in the spirit of giving — it is bound to be a great night that your employees will appreciate.


Corporate parties or team building events are great venues for bringing the team into the next year because, when planned and executed well, these parties can rejuvenate the team spirit of your employees. This will leave them feeling extremely motivated. They can produce optimal work for your company, and they can see their teammates in a Different, more positive light.

Want to learn how Fresh Wata can help produce your corporate event? Check out 5 Benefits of Hiring an Event Planner or get in touch with the closest Fresh Wata by visiting the contact page for our Las Vegas, Los Angeles, San Diego, Kansas City, Dallas, or Ohio locations.

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