Using Metrics for Crowdshaping at Events

crowdshaping with real-time data

The hottest way to create an unforgettable customized experience in 2019? Crowdshaping with metrics. Here’s what that means:

Crowdshaping: Reacting to crowd behavior using real-time data
Metrics: Data gathered actively or passively to monitor the event

Still wondering exactly what using metrics for crowdshaping means?

It means your audience can deliver feedback to event organizers, and organizers can respond to that data immediately during the event. This provides event organizers with enormous potential to create custom experiences. Not only will guests be treated to their ideal experience, but their engagement in the event will change the outcomes of presentations and displays!

How to Collect Data at Your Event

The usefulness of data in the past has been limited. Even when data could be collected, it was difficult to transform it into meaningful information in real time. What good is knowing an attendees preferences if you won’t see them again until next year?

Thanks to recent advancements, there are many types of wearable technology that can be used for crowdshaping. Everyone has smartphones in their pockets or purses. RFID chips can be attached to wristbands. Additionally, interactive kiosks allow people to actively provide data. Combined, the possibilities for data collection are vast.

Examples of Using Metrics for Crowdshaping

Here are a few examples of how using metrics for crowdshaping can give event organizers more control over the event.

  • RFID chips for purchases, raffles, photo booths, and entry into the event are fast and convenient. This is a secure way for guests to easily participate in activities without the cumbersome juggling of credit cards and paper tickets. Everything can be done with the chip, and attendees can access information through event sites.
  • Applications for the event can be downloaded on electronic devices, so guests can fill out surveys or engage in interactive presentations with convenience. Apps are located on larger hardware than RFID chips, but they allow for more two-way communication. For example, guests may be able to request things from staff from their smartphone or type comments to be displayed during an interactive presentation.
  • Kiosks give guests the opportunity to engage in exhibits and surveys actively and anonymously. This gives guests the opportunity for personalized entertainment while you collect information. Results can be displayed in real-time, and attendees are not each required to wear anything to participate.
  • Wearable technology can give endless amounts of information. Even health metrics may be obtained from the attendees. Imagine telling the audience at a concert that the music won’t start until their movement reaches a certain level, and their movement metrics are displayed on stage. The audience would have to move to get that concert started, and they would enjoy it because the results would be displayed in real-time.

In short, crowdshaping is controlling the success of your event by allowing your attendees to interact with the event in a way that leads to personalized experiences while you collect valuable data! If that sounds good, get in touch with Fresh Wata to learn how we can help you use metrics for crowdshaping at your next event.

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