Posted May 9th, 2019 at 11:33 pmNo Comments Yet
The hottest way to create an unforgettable customized experience in 2019? Crowdshaping with metrics. Here’s what that means:
Crowdshaping: Reacting to crowd behavior using real-time data
Metrics: Data gathered actively or passively to monitor the event
Still wondering exactly what using metrics for crowdshaping means?
It means your audience can deliver feedback to event organizers, and organizers can respond to that data immediately during the event. This provides event organizers with enormous potential to create custom experiences. Not only will guests be treated to their ideal experience, but their engagement in the event will change the outcomes of presentations and displays!
The usefulness of data in the past has been limited. Even when data could be collected, it was difficult to transform it into meaningful information in real time. What good is knowing an attendees preferences if you won’t see them again until next year?
Thanks to recent advancements, there are many types of wearable technology that can be used for crowdshaping. Everyone has smartphones in their pockets or purses. RFID chips can be attached to wristbands. Additionally, interactive kiosks allow people to actively provide data. Combined, the possibilities for data collection are vast.
Here are a few examples of how using metrics for crowdshaping can give event organizers more control over the event.
In short, crowdshaping is controlling the success of your event by allowing your attendees to interact with the event in a way that leads to personalized experiences while you collect valuable data! If that sounds good, get in touch with Fresh Wata to learn how we can help you use metrics for crowdshaping at your next event.
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