Fun Ideas to Attract Visitors to Your Trade Show Booth

You’ve secured your spot at THE hottest upcoming trade show – the one everyone in your industry attends. There’s a 10×10 trade show booth with your name on it. But how do you entice potential customers to stop and notice you instead of walking by?

Check out our top ideas for attracting your target audience to your trade show booth! Follow these tips and you’re sure to stand out.

Trade Show Booth Tip #1:

Forget the Generic Table Skirt and Bland Background

Why spend money on a spot if you’re not going to stand out? People aren’t drawn to a dull booth that looks the same as all the others. By infusing your booth with your brand and implementing some of these creative trade show booth ideas, you’ll turn your display into a beacon that draws crowds.

trade show booth tipstrade show booth tips

Instead, bring your brand to life by creating an atmosphere that embodies your company culture or gives visitors the chance to interact with the benefits your product or service delivers.

trade show booth tips

For example, check out Maxim’s modern and luxurious booth that put s the focus on lifestyle trends while allowing conversations to take place in a space similar to what might be their target audience’s ideal reading corner. (With a hot rod for eye candy to boot!)

Trade Show Booth Tip #2:

Encourage Social Sharing with a Photo Booth

trade show photo booth

In a world dominated by the “selfie,” a photo booth or similar photo op at your stand can pull in some major traffic. The photo helps break the ice, which can get the ball rolling with a new client.

trade show photo booth

Incorporating a perfect backdrop for photos turns your booth into an interactive experience and a source of entertainment. Don’t have a professional camera? No problem! Snapping photos is as simple as using an iPad or smartphone to take pictures.

trade show photo booth

Get the most from this experience by having visitors type in their email to receive their photo digitally. You can also have checkboxes asking them to subscribe to your email newsletter for product discounts and for permission to use their photo on your brand’s social channels. Then, post the photos on your Facebook, Instagram and/or Twitter accounts to show a personal touch to your brand. Use a unique hashtag to encourage followers and fans to join the fun.

trade show photo booth

Want to reach beyond your current audience? Tag the people who are in the photos so their friends are exposed to your brand. You can reach new prospects beyond the event with this simple, interactive trade show booth idea.

Not sure what to do? Have a brainstorm session with our team about out-of-the-box ideas for a design that would prompt your target audience to stop by!

Trade Show Booth Tip #3:

Help Visitors Recharge with Free Phone Charging Stations

trade show phone charging

If trade show attendees are engaging with their smartphones during the trade show, they’re most likely going to use up their entire battery before noon. And, of course, when their battery gets used up, they’re going to look for more power.

All you have to do to save the day is have a charging station set up! If you have a place where trade show attendees can rest their feet while recharging their phones, you’re sure to attract a crowd. You can then take the time to mingle, pass out literature, offer product demos, or just engage in conversation.

Want to attract an even bigger crowd to your next trade show booth? Fresh Wata can help take your exhibit to the next level! Just reach out to the closest location near you from our contact page to get started today.

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