Trade shows are exciting and exhausting. They typically have concrete floors in industrial buildings, and there is always a lot of walking. Yet, many booths don't reflect the need for rest that ever [...]
The hottest way to create an unforgettable customized experience in 2019? Crowdshaping with metrics. Here's what that means: Crowdshaping: Reacting to crowd behavior using real-time data Metrics: [...]
Who doesn’t love a free giveaway? Of course, conference swag is something that attendees look forward to. However, just giving people a place to stash junk and office supplies is a wasted opportunit [...]
Sustainable events don't have to be boring! Sure, planning for eco-consciousness isn’t on every client's radar. But, why single in on the events industry? one guest makes a small car's worth of t [...]
Summer festivals have become big business. Along with music and millennials, they bring a more recent influx of corporate and mass-label retail brands. To get facetime with their target market, com [...]
