FW Blog

Creative Branding Ideas for Trade Shows & Conventions


It seems that branding is more important today than in the past, due to the world being at our fingertips via the Internet. Hundreds of brands are flashed before our eyes and immunity has been built. [...]

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Creative Design and Thinking Outside of the Box


Kyocera branding event

Put down the paintbrushes and step away from the wall decals and streamers. As Ryan Gosling's character in "Crazy, Stupid, Love" said, "Be better than The Gap." Although we aren't necessarily talk [...]

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Part of the 2014 Sundance Film Festival


Sundance event 2014

Well, January has come and gone but our memories from Sundance are still warm in our hearts. Bustling with beautiful, talented celebrities, extraordinary films, and stylish events, Park City seemed mo [...]

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New Year in Arizona!


FW Arizona showroom

It's a new year and we are happy about our new showroom location in Phoenix, Arizona! Nestled in a raw brick building and saturated with inspirational light, this creative "design lab and venue" [...]

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5 Reasons Fresh Wata Loves LED!


event lighting

LED Televisions and Computer Monitors We have moved away from plasmas and LCD panels with florescent bulbs and have found advantages in using LEDs that last longer and take up less electricity, not t [...]

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