It was all hands on deck for the SXSW AOL live studio in the main entryway of the Austin Convention Center.  Music Videos, Sizzles, and digital content were displayed on a giant 16ft tall entrance media wall while inside we brought in the necessary equipment to build a pop up studio and conduct interviews. Festival attendees got hooked up with the About.me activation to start their own page, kicked their heels up on vintage record charging station ottomans and rock it out on the 16ft wide crocodile sofa to watch interviews.