How to Win Your Summer Music Festival Pop-Ups (Part 1)

It’s festival season, and concert-going crowds are a great chance to build brand awareness. But, what’s a fresh way to create buzz at summer music festivals? An eye-catching pop-up shop is our favorite strategy!

Pop-up shops give you the chance to create an immersive, on-brand experience that’s proven to boost business by up to 35% from doors open to 6 months after doors close. (Who wouldn’t talk about this adorable Lyft pop-up, for example?)

lyft pop up

Additionally, 50% off pop-ups see an average increase of 30% on social media engagement over the lifespan of their pop-up shop.

We’ve created a number of awesome pop-ups since the here-today-gone-tomorrow storefront trend picked up a few years ago. With all that experience, we learned a thing or two about what makes a winning pop-up experience.

Check out our top 5 tips and let us know what you think!

Festival Pop-Up Tip #1:

Pick a Music Festival That Aligns with Your Brand

You might LOVE this year’s line up at Life is Beautiful, but is the average attendee a good match for your brand personality, or would you be a better fit at Lollapalooza?

Finding a festival that fits your brand’s personality doesn’t just create a unified experience. It also means the more of the music festival attendees will match your target demographic.

Festival Pop-Up Tip #2:

Plan an Immersive Experience They’ll Remember

Pop-ups help you to create a human connection with your brand in an otherwise digital world, so make it one each visitor will remember!

For example, Home Depot’s picture mosaic below was a fantastic way to encourage guests to pop by for a photobooth experience. And that hashtag worked to spread the word!

pop up shop

Here are some of our favorite ways brands have made a splash by transforming the abstract into a tangible experience:

  • At SXSW, Gatorade invited groups of guests to design their own sports drink with iPads.
  • A software company that connects remote workers with chatroom capabilities created IRL meeting rooms where off-the-cuff creativity could take place.
  • Spotify showed off what it could offer by throwing a multi-day house party complete with DJs.

Curious what goes into planning an interactive exhibit here at Fresh Wata? Check out how it’s done here:

Read fresh wata: interactive exhibits that captivate and inspire

Want some more rockin’ ideas to create the summer’s best festival pop-up? Check out Part Two!

Error: Access Token is not valid or has expired. Feed will not update.
This error message is only visible to WordPress admins

There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.
If you continue to have an issue with your Access Token then please see this FAQ for more information.

Latest Tweets

FacebookTwitterGoogle PlusLinked InPinterestYouTubeVimeoRSS Feed