Planner Words of Wisdom – June

Bring your brand to life!

In the beginning of the year, we debuted a recurring post called the Planner Words of Wisdom (PWOW). This month is all about branding! We post a monthly PWOW on a variety of subjects from the founder of Fresh Wata, Tricia, and her event production team.

FW CREW KAY & TRICIA
Events can act as branding outreach for corporations looking to make their mark. Ensuring the event stays on brand is an important task of an event designer. Here are some quick tips from Tricia to incorporate into your next event!

SXSW HOSPITALITY SUITE
Crafting the perfect event for your branding begins with design. “Create a mood for your brand!  Ask yourself the goal of your design and event. It is comfort? Relationship building? Want a high tech, sophisticated or playful party? Once you know your mood you can build the framework for design.” And always remember, “Know your client, sometimes you can be too creative and not on brand.  Reel it in!”

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When designing the event, find unique ways to incorporate branding! Tricia suggests “branding the mirrors or windows and let guests enjoy the view!” Also keep in mind, “what is your staffing wearing?  Include this in your overall design and planning process to keep your event on brand.  Add a hat, pin, button, vest, suspenders, branded apron or special uniform to stand out from your guests typical night out.” These tips keep your brand in front of your guests during the event. This also gets your brand into the backgrounds of pictures from the event!

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Tricia has over 15 years of experience in event planning, and over those 15 years she has gained exhaustive knowledge of the field. From the logistics of booking a certain venue, to flow for a buffet dinner, Tricia and the whole Fresh Wata team has the knowledge.

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