Promote Your Event on Social Media: Polish Your Presence

Welcome back to Promote Your Event on Social Media — our three-part guide designed to help you build buzz around your event using usings social networks. By now, you’ve likely judged the necessity of each social network to your event by looking at the stats and asking yourself important questions, such as:

  • Does this network make sense for my style of content?
  • Do my potential attendees spend time here?
  • Do I already “get” how this platform works and can easily fit posting into my responsibilities?

If you didn’t catch the first in our three-part series, you can find it here: Promote Your Event on Social Media: Choose Your Platform Once you’re caught up, it’s time to put your best foot forward with the following steps.

Part Two: Tighten Up Your Social Profiles

Your profile on each social network is an important — and often overlooked — part of your social presence. Here are a few ways to improve your social media profiles in just a few minutes.

1. Optimize your bio copy

The short snippet of copy featured in your bio or “about” section is one of the first things people will see in your social media profile. And because social networking sites are established and trusted by Google, it’s likely your social profile will show up high in search results for your event.

What impression do you want to leave potential attendees with?

Your message should reflect your event’s personality while staying short and to the point. A well-crafted event bio should include:

  • A short, one-sentence description of your event
  • The date of your next event
  • Your event location
  • Your ticketing or registration link

By including these key elements, you’ll immediately answer potential attendees’ key questions about your event: what it’s about, when and where it is, and how they can buy tickets or register.

facebook image size cheat sheet

2. Check your profile image sizes

Images are an essential part of social media marketing, and no picture is more prominent than your profile picture. You want your profile image to show off the experience potential attendees will have if they buy a ticket or register.

Most social media sites will crop or stretch an image to fit within the allotted window since photos show up on so many different screen sizes. It’s worth optimizing your images before you upload, so they show up beautifully on mobile as well as desktop.

Here are the suggested image sizes for major social networks:

  • Twitter profile picture size: 400px x 400px
  • Facebook profile picture size: 800px x 800px (recommended), 170px x 170px (display size)
  • Instagram profile picture size: 110px x 110px (min.)
  • Pinterest profile picture size: 165px x 165px
  • LinkedIn profile picture size: 400px x 400px
  • YouTube profile picture size: 800px x 800px
  • Medium profile picture size: 60px x 60px (publication avatar), 72px x 600 px (max.) (logo image)
  • Tumblr profile picture size: 128px x 128px

Note that picture sizes occasionally change when social media networks update. To double-check that the best size and learn more about cover or profile images, head to GoDaddy’s Socia Media Cheat Sheet.

Once you’ve decided which social networks are worth investing in, it’s time to actually start posting. But how can you make sure your content will engage potential attendees — and motivate them to buy tickets or register? In Part 3, we’ll share how to brainstorm a variety of content for your posts, tailor your content for each platform, and learn the best time to post on each!

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