TRADE SHOW TIMELINE FOR EASY-PEASY PLANNING: PART 3

Welcome to the third article in our trade show timeline series! We wanted to dig deep into this topic because trade shows aren’t just a big expense, they’re HUGE opportunities to connect with your target market.

Done right, your investment could pay off in triple. But, on the flip side, a trade show exhibit that falls flat isn’t just a waste of time… it can leave a lackluster impression of your brand with the folks that matter most.

A Recap of Trade Show Prep That Should Be Complete:

In continuation of our trade show timeline, this post is all about the three months prior to your event date. We’re assuming that your:

  • Event has been carefully selected
  • Budget is set in stone
  • Booth design is finalized and in the works
  • Marketing message is on point
  • Pre-event marketing is already in action
  • Take-aways (goodies + marketing supplies) have been decided on

Look at that, all the hard stuff is knocked out! Here’s your next step:

Trade Show Timeline: 3-6 Months Out

By this time, you should have a good idea of how big your operation will be and able to start planning your needs accordingly.

PLAN STAFFING & TRAVEL

Will you need to hire additional staff to greet visitors or hand out promotional material? If yes, then this is the time to reserve the additional hands on deck. It’s time to book travel for yourself and your team if the trade show will require a long-distance trek.

PLAN BOOTH DETAILS & LOGISTICS

With your overall theme mapped out, it’s time to start planning the details of your trade show exhibit, including signs, graphics, seating, and textiles. There’s also transportation to consider! Keep in mind that your booth needs to be delivered and assembled within a certain timeframe and consult with your delivery contractors (if any) for their advice on timing.

CONFIRM ALL DELIVERY DATES

Now is the time to double check and confirm all of your delivery dates, arrival/departure dates, and deadlines. This includes dates from your trade show booth designer, your hotel, your airline company, the trade show venue, your manufacturer or supplier, and your marketing team.

LAUNCH YOUR MARKETING

With all your dates confirmed, it’s time to launch any pre-show marketing initiatives that can increase the traffic to your trade show booth. Invite current buys and clients as well as potential leads, and offer an incentive for those who take the time to stop by.

Trade Show Timeline: 1-3 Months Out

We’re down to the wire! Completing these last few tasks will ensure that everything runs smoothly during exhibit week (and after).

PLAN YOUR POST-SHOW MARKETING

On top of your pre-show marketing activities, it’s helpful to plan next-steps for after your exhibit. Put together follow-up packets to send immediately following the show to your leads.

CONFIRM FINAL DETAILS

From shipping dates to booth decor, confirm that every deliverable is on schedule and set to arrive at the desired time and date.

Want pros to handle your exhibit design, production, and marketing instead? Fresh Wata offers award-winning event production and design services nationwide, with locations in Las Vegas, Los Angeles, Houston/ Dallas, Kansas City, and Canton, Ohio.

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