The Ask

To align a new modern brand that integrates seamlessly with the existing brand. The key is to maintain cohesion across all various product lines while introducing fresh, modern elements.

The Solution

Using a neutral wooden slatted texture of birchwood lightly stained, we created booths to showcase Steve Madden’s four different product lines at the MAGIC/Project fashion tradeshow in Las Vegas. These booths elegantly displayed the brand’s products on a neutral base, providing purchasers with a clear view of shoes, handbags, and apparel.