The Ask

Produce an immersive multi-city employee appreciation tour creatively integrating popular show titles.

The Solution

This event featured a dynamic three-city tour with stops at the L.A. Palladium Theater, Netflix Headquarters in Los Gatos, and Netflix’s New York City office. Designed as a lively, fun-filled summer festival, the experience was tailored to engage employees during their lunch breaks, fostering a sense of community and togetherness. The event celebrated the hard-working teams and departments that drive Netflix’s success, creatively spotlighting various show titles and internal collaborators.

Key highlights included the development of a unique, interactive entrance piece by FW for both L.A. and Los Gatos, featuring a playful hot dog see-saw. A standout attraction was a massive 20′-diameter ball pit, which became a guest favorite. The event also showcased Netflix’s new studio opening in Albuquerque. As a memorable takeaway, custom bucket hats were given as swag, leaving guests with a fun, branded souvenir.