T-Mobile For Business MWC Booth 2024
The Ask
For a third consecutive year, Fresh Wata had the exciting opportunity of designing and producing T-Mobile’s booth in the Central Hall of the Las Vegas Convention Center—this time making an even bigger splash. The “connectivity” theme was chosen to complement T-Mobile’s existing 5G network. Spanning a massive 50’x50’ space, our client not only secured the coveted spot as the first booth visitors encountered but also held the largest immersive and engaging footprint on the trade show floor.
The Solution
- Strategic Layout | With an open-concept design, the booth maximized visibility and interaction, featuring five partner demo stations and significant displays for video content as a key part of the experience:
- 3D Video cube
- L-shaped LED wall for dynamic presentations
- A sleek 10′ LED lounge wall
- LED Welcome wall with a a built in 75” display
- Innovative Spaces | This year the meeting rooms were separate from the booth which not only helped to give the exhibit a spacious feel but also created dedicated zones for private conversations and executive presentations. The meeting spaces were designed with flexibility in mind. A dedicated Bematrix stage was placed in each meeting room, complete with a magenta LED wall that complemented the brand’s color scheme and magenta carpets.
- Custom Fabrication | As the booth’s design was heavy on fabrication, we engineered several standout pieces:
- Custom A/V room featuring cutting-edge tech
- Partner demo stations with 3D backlit signage and custom vertical tech displays
- A Neon T-digit logo that made a bold statement
- Custom registration desk and tech cabinets, all accented with LED lighting to keep the energy high
- Networking & Connectivity | We embraced T-Mobile’s “Connectivity” theme with a design that echoed the iconic T-Mobile cubes, using LED edge lighting and custom-branded fabric overhead cubes to symbolize connectivity. A custom branded bar was added for happy hour and casual connections leading up to presentations. The expansive booth also included plenty of room with custom seating, lounge areas that tied seamlessly into the overall aesthetic.
Once again, we’ve crafted a booth that showcases T-Mobile’s cutting-edge technology alongside its partners while fostering connection and engagement. With a mix of stunning visuals, custom fabrication, and an open, inviting atmosphere, we delivered a truly unforgettable experience for T-Mobile at the convention.
Client:
T-Mobile For BusinessDate:
January 22, 2025