The Ask

Visa sought to create a memorable and high-touch presence at Super Bowl LIX, providing VIP guests and consumers with exclusive, high-end experiences that reflected the energy of the city and the prestige of the event. The challenge was to blend Visa’s brand identity with the vibrant culture of New Orleans, incorporating elements of football, local artistry, and Mardi Gras flair to craft a seamless and sophisticated brand environment.

The Solution

Fresh Wata delivered a comprehensive event design strategy, transforming multiple venues into immersive Visa-branded spaces while enhancing the existing charm of New Orleans’ iconic locations. Fresh Wata’s design approach married Visa’s brand identity with the energy of New Orleans, bringing in elements of local culture, premium hospitality, and interactive engagement. From custom mosaic tile branding—inspired by the city’s historic architecture—to freestanding football-themed installations, every detail was carefully curated to create an authentic, immersive environment.