Beyond 8 / Smartfood 

The Ask

Fresh Wata was asked to fabricate a 10 x10 booth at the  “A Night of Pride” with GLAAD and the NFL was held at Caesar’s Palace Wednesday night in Las Vegas
The goal was to engage guests at the “A Night of Pride” event with a unique, instagramable backdrop and display. Smartfood’s design team created the look of the VW bus backdrop with a 2′ W football disco ball on a rotating motor, VW bus popcorn display showcasing 5 unique Smartfood flavors.


The Solution

We welded and cut the bus in half, custom fitting the doors on the back for product display. Custom paint job, graphics and popcorn dispensers added to the inside of the bus. Specialty designed GLAAD X SMARTFOOD Pride popcorn bags and heart were on display. Guests were invited to grab a heart popcorn tin to fill with their favorite Smartfood popcorn flavors such as Doritos Nacho Cheese, Flaming Hot Cheetos, Chocolate Glazed Donut, Movie Theater Butter & White Cheddar. Beyond 8 was our client who facilitated the design and build, Smartfood’s design team came up with the look and idea for the activation, FW executed and installed.



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