ESPN reached out to FW Experiences to help celebrate the best players and moments in the world of sports and work alongside their team in transforming Roosevelt Hotel into an elegant party with activations around the property for top athletes to celebrate their achievements.
Our team worked quickly to pull together the design, schedule, floor plans and details to manage the budget for an all-star post party full of notable guests. Credentials and entrance security were strictly enforced and strategically planned as invited guests entered past the custom fabricated 60’ arch entryway our team built and inset with LED wall panels to make a grand impression for the welcome. We worked with the venue on F&B menus, logistics and collaborated with ESPN to produce and design the reception including the ROS, printing, sponsor integration, production, lighting, live performances and entertainment coordination. Misters were placed inside the pool as a special effect and every tree had lighting. Giant iridescent spheres were playfully set around the illuminated pool. From surprise performances and synchronized swimmers to live sushi making, we helped build an experiential environment for sponsor activations, and of course, our team customized a chrome replica of the famous ESPY Award Trophy, also illuminated and adorned with tropical florals set in the center of the pool. From RFP to event debrief, this 2-month project was another big success for our teams and client!