Sprint was seeking a partner to seamlessly understand and help implement the launch of the HTC One Harman Kardon and develop a morning press event with a product unveiling in New York City.
As music-streaming gained popularity, FW was focused and alive, ready to deliver seamlessly across many areas of the sound session media events. Invited press explored hands-on product demos with their morning coffee, good vibes and great food at Espace NYC. Two months of planning and design brought about edgy product displays, custom fabrication kiosks for headphones and earbuds, live demo stations and of course, sound proof booths. The event was a celebration of music and a partnership between Sprint and Spotify, where Sprint CEO Dan Hesse and Spotify CEO Daniel Ek took the stage and unveiled the HTC One M8 Harman/Kardon on stage.
HEAR IT FOR YOURSELF
Upon arrival and brunching, guests traveled to demos where the spotlight was on music. The presentation began with videos of Pharrell and Quincy Jones promoting the technology. Violinist Miri Ben-Ari brought magic to the room and showed off Harman Kardon’s audio prowess. The FW teams eye-catching scenic elements and smooth installation exceeded expectations, while branding throughout the venue illustrated sound and audio.