T-Mobile Unconventional Awards

The Ask

The Unconventional Awards program goal was to build a fame moment for T-Mobile for Business, expanding mindshare with Business Decision makers, analysts and the industry, highlighting TFB as a customer-centric provider that empowers and celebrates innovation and growth of big customer brands.


The Solution

Fresh Wata created an “unconventional” event tailored to T-Mobile for Business branding with unique tech activations and design elements. The event was held at the Resorts World Rose Rootop; emcee Jeff Civilico, guest speaker Malcolm Gladwell, a robotic bartender with custom drinks; entertainers The Drumbots, The Bumby‚Äôs, and DJ and skating violinist and saxophonist; a Glambot and facial recognition photographers; and the evening was closed out with a drone show.


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