The Ask

Create an awards show centered around unconventional thinking from design to entertainment while highlighting the brand alongside the award recipients: companies that have used T-mobile’s network in unconventional ways. 

The Solution

Since it is FW’s 3rd year producing the event, we aim to reinvent the experience every year. This year we changed venues and we took guests to different locations on the same property for each portion of the program. 

T-Mobile’s Unconventional Awards took center stage at the Fontainebleau Las Vegas, marking FW’s third year producing this unique, high-energy awards show. With a fresh location and an exciting lineup of entertainment, this year’s event delivered a fresh experience.

Held at the renowned Fontainebleau Las Vegas, the event featured a stunning custom-built center bar and a “stair” stage with an ombré design, creating an immersive atmosphere for guests from the moment they arrived. The new venue, with its sleek and modern design, set the perfect stage for a night of creativity and celebration.

The evening kicked off with an exclusive VIP opening and a Meet & Greet with renowned author Malcolm Gladwell, where he shared his insights on innovation and human behavior, perfectly aligning with T-Mobile’s forward-thinking approach.