The Ask

Our team collaborated closely with Sony to bring to life The Michael Jackson Blue Sapphire Celebration Immersive Event in Las Vegas. Being ardent Michael Jackson enthusiasts ourselves, we honed in on four iconic songs for this spectacular event: “Billie Jean”, “Rock my World,” Earth Song, and “Smooth Criminal.” Our company was thrilled to take on the roles of producers, designers, builders, and event managers throughout the three-day extravaganza.

The Solution

Our mission was clear with this empty venue: immerse attendees completely in the enchanting realm of Michael Jackson’s music. We achieved this by incorporating interactive elements and tailor-made experiences for each of the selected tracks. We also provided ample opportunities for social interaction and memorable photo moments, ensuring an unforgettable experience for both die-hard fans and newcomers alike. All of this was designed to commemorate Michael Jackson’s 65th Blue Sapphire Birthday in grand style.